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What is Variable Data Printing?


Variable Data Printing is the process of merging unique, personalized information onto your mail piece. When you personalize letters, newsletters, bookletspostcards or brochures to contain unique, personal data you create measurable benefit for your mailing campaign. Variable data includes the recipient’s name, address or any other specific information pertaining to the client that is part of your database. Make it personal and relevant, and you will get results.

There are vast amounts of specific information that can be found in various databases. Start with a dependable mailing list that includes the recipient’s name address and other data depending on your target customers such as age, gender, home, auto or boat owner, presence of children, income, net worth and more. If you don’t have a list, we can create one for you!

In today's world we're constantly surrounded by different forms of media al competing for a moment of our attention. With consumers receiving thousands of messages a day, how can we guarantee your mail piece will be noticed? Printing Variable Data mailers do just this! Grab the attention of your customers while in return getting a better response. Smartly executed, Variable Data maximizes the relevance of your direct mail piece and drives response.

Test your response rate by mailing smaller groups and change your offers. Consider the results of this study conducted by Info Trends of businesses using Variable Data Printing:

  • Response rate up 36% from non-personalized mail
  • Average order size / value of order up 24.5%
  • Repeat orders/retention up 47.6%
  • Overall profit up 31.6%
  • Response time up 33.9%