Targeting success with Variable Data Printing the Hottest New Trend in Direct Marketing and Your Answer to Better Sales
WHAT IS VDP?
Variable Data Printing (VDP) is the process of digitally printing mail pieces with photos, graphics and words that relate specifically to an individual. VDP eliminates the “occupant” or “resident” salutation and replaces it with a person’s name. The benefits are measurable. Photos and graphics based on geographic residence, buying preference, market trends, age, and other variables have a tremendous impact on consumer interest. Snow may be exciting to skiers, but not to boat owners. Pink roses may spark a woman’s desire for new garden gloves, but a man may prefer a chain saw with a “10% off” tag on it.
VDP lets you be as creative as you want based on what you know about your consumers. That said, each time you engage a customer, you have an opportunity to gather new information. Nicknames, favorite vacation spots, pet’s names, and job titles are all significant and can be used to establish a customer profile.
Customize Your Next Direct Mail Campaign
Find out why Variable Data Printing (VDP) is so important to your business. Evergreen’s experienced staff and excellent pricing will make your next campaign a success.
APPLICATIONS OF VDP
Letters, brochures, postcards, envelopes – just about anything you want to print can be personalized with VDP.
Benefits of VDP
A Study Conducted by Info Trends of businesses using VDP:
- Response Rate – Up 36% from non-personalized mail
- Average Order Size / Value of Order – Up 24.5%
- Repeat Orders/Retention – Up 47.6%
- Overall Revenue Profit – UP 31.6%
- Response Time – Up 33.9%